Contact Us
Frequently Asked Questions
1. What is the most important factor in selecting my diamond?
2. Is it better to buy a fancy color diamond or a colorless diamond?
3. How much does the ring mounting contribute to the overall value of my purchase?
4. Does size really matter?
5. How do I choose my shape? Is shape important?
6. What is fluorescence?
1. What is the most important factor in selecting my diamond?
The purchase of a diamond is an important one. Many factors must be considered to ensure that your specific needs are met. Because of the way diamonds are valued, the selection process must begin with an education. Most people begin by determining a budget and develop a set of criteria based on a diamond’s quality standard; thereby, choosing a stone that meets their needs.

The most critical factor in diamond selection is the identification of the proper company to work with. CORA is a fully vertically integrated diamond company with unparalleled expertise. Their sales professionals will explain the criteria necessary to make sure your purchase meets your expectations exactly.
2. Is it better to buy a fancy color diamond or a colorless diamond?
This is completely a matter of personal preference.

Traditionally, engagement rings have been set with colorless diamonds but as fancy colored diamonds have increased in popularity in jewelry, there has been an increase in their use as engagement rings. CORA offers a wide range of fancy colored engagement rings.
3. How much does the ring mounting contribute to the overall value of my purchase?
In most cases, the value of the mounting is insignificant, relative to the central diamond. Of course, ornate mountings incorporating larger diamonds will contribute more to the overall value of the ring.

The purpose of the ring mounting is to securely display the diamond, so it may interact with ambient light and be shown to its best advantage. Most people tend to overemphasize the look and importance of the mounting when they begin to shop for their ring. However, it is advisable to begin considering the final mounting style only after the shape and approximate size of the main diamond have been determined. CORA’s craftsmen choose the right setting for each diamond.
4. Does size really matter?
Again, size is a matter of personal preference and budget. There is no doubt larger diamonds are visually compelling and command attention, but a beautifully cut diamond of any size will stand on its own as a stunning gemstone. When comparing a natural fancy colored diamond to a white diamond, size does not always matter.

The wearer must be comfortable with the size of a diamond, and that fact should drive the decision. CORA’s jewelry makes the woman who wears it feel special.
5. How do I choose my shape? Is shape important?
One should, with their diamond expert, familiarize themselves with what constitutes a well cut diamond and then examine all of the common diamond shapes. The choice of shape is surprisingly easy and tends, if not already known ahead of time, to occur very early in the selection process. This is because it is the most obvious visible feature of a given stone and is easy for everyone to see.

Shape choice is important. Round brilliant cut diamonds are the most efficient in their interaction with white light because they are so symmetrical. It follows then that fancy shapes are more difficult to cut, but when well-proportioned and expertly cut, they are equal competition to a round diamond’s brilliance and fire.

At CORA, our diamond expert will show you the difference between a well cut and poorly cut diamond, which will allow you to make the choice of shape that suits your taste perfectly.
6. What is fluorescence?
A phenomenon of some diamonds is that they appear to glow blue, and less often green, yellow, orange, or a combination of these colors when exposed to invisible ultraviolet rays; e.g., ’black light.’. This glow is called fluorescence and lasts only as long as the diamond is exposed to the ultraviolet rays.

Fluorescence is a common phenomenon in a diamond. Approximately 25% to 35% exhibit some degree of fluorescence.

Unless a diamond reacts to the ultraviolet portion of the Sun’s electromagnetic spectrum, thereby, affecting its visual appearance in natural light, the presence of slight fluorescence should not affect one’s decision to purchase a specific diamond.
Locations Contact Our Warranty Privacy Policy Terms and Conditions
Copyright © 2014 Cora International LLC. All Rights Reserved.
Cora International LLC and all respective logos are trademarks of Cora International LLC.
Use of this website signifies your agreement to the Terms of Use
and Privacy Policy.
Created by
CleverSpider.com